AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Investing Apps in the UK
A glance at the fourth quarter of 2020 reveals varying performance trends for the top investing and financial management apps in the UK. Sensor Tower's latest insights show user engagement and download metrics for these leading platforms.
The final quarter of 2020 showcased an interesting landscape for the top investing and financial management applications in the United Kingdom. Utilizing data provided by Sensor Tower, we observed the performance trends of these applications based on downloads and weekly active users.
Trading 212 experienced a peak in downloads reaching 51K in the week of November 9th, after which there was a downward trend, concluding the quarter at 31K downloads. The app's weekly active users showed an increase from 358K to 422K in mid-November, followed by a slight decrease and then a rebound to 387K by the end of December.
Rightmove property search saw a consistent download rate around the mid-20Ks for most of the quarter, with a notable dip to 18K in mid-December and a rebound to 26K by the year's end. The weekly active users for Rightmove started at a high of 556K in early October, gradually declining to 403K in mid-December, and finally spiking to 492K in the last week of the year.
Coinbase: Buy Bitcoin & Ether had a notable increase in downloads from 9K in late September to over 31K by the end of December. The app's active users mirrored this growth, starting at 286K and increasing to 360K by the close of Q4.
Plum: Smart Investing & Saving showed a spike in downloads in early November reaching 19K, followed by a decline and then another significant increase to 20K at the end of December. The weekly active users for Plum also reflected this pattern, with an initial count of 102K, a peak at 121K in mid-November, and a substantial jump to 148K in the final week of 2020.
Crypto.com-Buy Bitcoin,ETH,SOL downloads fluctuated throughout the quarter, with an initial figure of 11K, a decrease to 8K in early December, and a surge to 19K by year-end. The active users increased from 73K to 106K during the same period, indicating a growing interest in the platform.
For those looking for more detailed insights and data on app performance, Sensor Tower's full suite of analytics tools can provide a deeper understanding of app trends and user engagement.
